IPS (Integrated Pro Services) – Despite their enthusiasm and ability to work independently and as a team, the IPS Construction branding did not help the company stand out or promote their unique differentiation. Due to their work on a variety of unique projects, the company lacked a consistent focus, and needed a flexible and diverse Statement of Qualifications (SOQ) to set them apart.
Circle Construction – The company was struggling with an aging leadership team, and was desperate to recruit younger, qualified people. Circle was sending the wrong message about their services; people associated Circle Inc. with constructing skyscrapers, not moving earth. Recruitment was suffering, as people were unaware of Circle’s true brand offerings.
Royal Engineering – Royal Engineering had an idea of who they wanted to be, and they hired The Brand Constructors to make it a reality. The company needed unification and a team to bring their vision to life. Their logo was well-developed, but the rest of the brand was inconsistent, and their message lacked differentiation.
J&J Diving & Marine Construction – Having attained the status of an established company in the world of diving services, J&J Diving needed to present itself as such. This included their need for professional brand marketing materials to help them stand out among the “big boys.”