Brand audit research is vital for properly developing brand culture, marketing and communication tools, and strategies that will accomplish goals and deliver ROI. Businesses need brand research to identify the right audience for marketing initiatives, and the proper tools and tone to apply to reaching those audiences efficiently.
Through our Discovery and Brand Base-Audit process, we’ll examine your various customer touch-points across your sales, marketing, communications, and customer retention process. We also examine the not-so-obvious brand story and cultural characteristics that have made your business what it is. Then we consider your industry dynamics and your competitive challenges, to compile the brand research section of your Guidance report. Our process utilizes internal and external surveys, industry research, investigation, interviewing, marketing evaluation, competitive analysis, and more to get to the bottom of your comprehensive brand ethos. Brand evolution should not happen accidentally, but it could without a proper brand research and planning.