Awareness, visibility and recognition (not just marketing fluff words) by the right audience is driven by your brand positioning. If you want to attract the right customers, your product or service must connect with a distinct and valuable place in the minds of potential consumers. Your Brand Positioning utilizes your unique value proposition, identified through our Brand Base-Audit, to create the brand promise that will compel prospects/customers to choose to do business with you rather than a competitor. Your Brand Positioning Statement is one of the Branding Statements we can generate for you, and it becomes the touchstone for telling your story, communicating with the right audiences in the most relevant way, and marketing your business appropriately. In the world of construction if you have a team of 50 or more you are also sharing your story, in a meaningful way, with your internal stake-holders – your employees.
Your brand positioning statement should be used to generate the buyer awareness and the mind-share you’ll need to be successful. For your positioning to be effective, it is vital for your construction company to have an appropriate identity and proper positioning statement targeted to the needs and wants of your desired consumers. Not only will these preferred customers purchase your product/service, but they can warrant larger margins for your company through the increased added value your brand positioning communicates.