In today’s world, people are constantly plugged-in and surfing the internet for products and services – YOUR products and services. How you introduce them to your business online should be given the same level of consideration as your approach to your offline presence (i.e., your brick and mortar location, your signage, uniforms, etc.).
[Read More]If you’ve worked with terrazzo in some way, shape or form, you’ve likely grown accustomed to the ebb and flow of its demand. Some years it’s in vogue and some years…not so much. Currently, terrazzo is experiencing a big moment and the only thing preventing a greater resurgence (and a subsequent windfall of cash for...
[Read More]
It’s likely you’ve heard by now that video content is an integral part of marketing. But what does that mean for your construction business?
[Read More]
Website personalization can be executed in many different ways but is mostly all about communicating “why” your company is in business and the value it brings to projects that are different from your competitors.
[Read More]
Construction Marketers promote websites using social media, paid digital advertising, SEO, physical business development materials, and automated marketing to encourage prospects to learn more about them online. While these integrated tools are indispensable to increasing online traffic to the website and expanding brand awareness, it can be easy to overlook one of the most important (and most...
[Read More]
For years, the marketing industry operated on the basis of what is called “affluence” marketing. This marketing model relied on marketers having the financial power, status, and exclusivity necessary to buy the right to reach desired targeted consumers. And while we all know that construction marketing is really relationship development, affluent marketing effectively created quick brand...
[Read More]
Mobile, mobile, mobile… The emphasis on the influence of smartphones in today’s society is old news. It is even highly likely you are reading this right now from your mobile phone. Although a few lonely strongholds of the desktop remain loyal to the big-screen, the realm of business is quickly adapting to that mobile phone in...
[Read More]
Working on making 2018 your most successful year yet? There are many techniques business owners can employ to build brand awareness, increase profitability, and up the number of bid opportunities. But which ones provide the best ROI? Two strategies worth examining to make 2018 a rockin’ year for business development are your RFP and SOQ...
[Read More]