Hiring and retaining the best people continues to challenge the construction industry. Efforts and investments have been ramped-up to focus on construction job training and career education, but it will take some time for these to produce significant results. And, while construction companies strive to be leaner and more efficient, retaining the best workforce is...
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In Construction, Content is King. Do You Have What It Takes to Build Your Business? If you’ve been following the changes taking place in B2B (business-to-business) marketing, then you know online content is king. Since construction marketing IS B2B marketing, all this hub-bub should have you very concerned about who’s handling your online efforts such...
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We are building a Construction Joke online resource, and maybe even an illustrated book in the future if we can get enough material. If you have a few good jokes to share, we will be happy to give you credit (if you want it) when we use them. WE will be giving away 5 –...
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Marketing your construction company is very different today than it was just 6 years ago. For some, the change in how we reach prospects and develop business snuck up and now we’re scrambling to play catch up so we don’t get let behind. So, like many contractors, you’re probably flocking to Online Marketing, Video, SEO,...
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You wouldn’t die without leaving some kind of insurance plan for your family. But what happens if your website suddenly dies? Read true stories now.
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Can all of the secrets, skills, and SEO-centric processes necessary for marketing your construction business online be condensed into a checklist of five actionable items? Ugh, no. Sorry. If they could be, that would certainly make things easier on construction marketers. But, the truth is, establishing a strong online presence requires technical skill, hard work,...
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American Tile & Terrazzo was ready for some aggressive growing, but felt their marketing wasn’t up to the challenge. Read about the Rebirth of this 60-Year-old Terrazzo Powerhouse.
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Have you been exposed to marketing jargon like this, lately?: “Unlike more traditional and widely used forms of marketing, such as mass-media advertising used to generate short-lived bursts of new business from previously un-branded prospects, brand marketing facilitates exposure to your brand experience while reinforcing the brand’s value proposition.” Right… So… What does this even...
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