Bad Construction Project Photos Costs You Money!

construction equipment on architect working table

construction equipment on architect working table

Quality – The difference between a great brand image and a bad brand image can come down to the use of a quality professional photography.

Research shows that consumers will make an opinion about your company in three seconds. Many times their opinion is based on what they see visually and they will decide within the first moments whether they want to purchase your product/service or not. Poor photography can lead to a poor first impression and the assumption drawn in that first few seconds decides whether that prospect buys or moves on.

To say it bluntly, poor photography does not put forth a bad image of your company. Seeing blurry or pixelated imagery instantly turns the viewer off and they will move on. If the images you use do not clearly represent your brand, it will only confuse consumers. At worst, it will give them the wrong impression about your company, and they will move on.

Ensuring quality and being genuine:

  1. Create your own, unique imagery whenever possible.
  2. Unique photography is memorable, and let’s face it, you want your company to be at the top of your buyer’s minds.
  3. With so many other options out there, making a good first impression can be the difference between garnering a new customer and losing one to your better-looking competitor.
  4. Harnessing the power of images to make your marketing more powerful and memorable will create a good impression and ultimately increase sales and your ROI.