I want to talk about one of the biggest missed opportunities for branding on your construction site – your employees. Yes, those people walking around wearing your logo on their hard hats and safety vest, driving trucks and machinery with your brand all over it and standing underneath that large sign with your name on it. These employees are your brand ambassadors and their attitudes can make or break you.
Wouldn’t you want people to remark how professional your team is instead of the stereotypical whistling & cursing? How your team interacts with the community will impact the quality of people applying for jobs, the amount of claims & lawsuits against you, and the number of projects you’re asked to bid. It is worth talking to your team about professionalism during a toolbox talk.
Next month, we’ll talk more about your employees being your brand ambassadors.