Stand Out to Win in Competitive Markets
Most construction companies don’t know the difference between their good clients and bad (unprofitable) customers, so they continue to churn out low bid proposals and do not understand why they’re not making any money working 50+ hour weeks. The solution to this problem comes in positioning your company for success by focusing on your differentiation and developing a memorable brand image that stands out from the rest. Your proposal may be passable, but how does it stack up against 15 other proposals? What about 50 other proposals? The same is true for your website.
If the majority of your work isn’t negotiated, then you’re attracting the wrong clients, and/or your brand experience isn’t aligning with your customers’ expectations. Anyone can win a low bid project if they’re willing to do the work for the least amount of money possible. However, it takes much more than that to win a project based on merit and experience. For those companies that are ready to do so, we’re here to help. Our team understands construction and how to transition you into a best value bid-winning machine, as well as how to improve your clients’ experience so that you are the only company for them.
- Cost of Client Acquisition – CFMA’s Update – Jan 2014
- Winning the Best-Value Construction Proposal – ABC’s Construction Executive eNewsletter – October 2013
- Keys to Business Development: Company Personality and Differentiation – ABC’s Construction Executive eNewsletter – August 2013
Contact us to start standing out and winning!