How to Create Effective Construction Proposals for Better Business Growth
In the competitive world of construction, your proposal can make or break your chances of winning the job. From large commercial builds to specialty trade
Huge Mistake Construction Companies Make & They Don’t Even Realize It
Lately, I’ve been calling business developers at construction companies, large and small, as part of a research study I’m working on concerning marketing toolkits. I’ve
Best Marketing for Subcontractors
I was talking to two different clients that are subcontractors today about content on the new website we’re developing for each and a great marketing tip came up.
Who is Educating Who?
I’ve always said marketing is education. You need to educate your prospects and clients why to hire you and about your value. Today I want
If You Don’t Know Your Differentiation, Then You’re Already DEAD!
The question is not IF you are different, but HOW you are different. No matter how small or large your company is, if you can’t
You Didn’t Lose Your Last Bid Because of Price – Part 4: The Proof
If you’ve been reading our series “You Didn’t Lose Your Last Bid Because of Price” maybe you’re thinking that what we’ve discussed about proposals, presentations,
Biggest Mistakes Working with Marketing Department
Marketing is probably one of the most misunderstood and under appreciated roles at a company, especially in the A/E/C (Architecture/Engineering/Construction) industry. Why? Because most people
New Role for Business Developers
Many firms in the A/E/C (Architecture/Engineering/Construction) industry are changing the role of their business developers. Some companies are doing away with 100% business developers and
Marketers Respect Thy Self
The other day I was talking to a client that was a marketer at an A/E/C company and we started talking about why marketers do
Client Sales Cycle in Construction
As I mentioned last week, I attended SMPS’ The Basics of Business Development here in New Orleans. Last week I shared a graphic from the class about business
