How Do You Brand Joint Venture Proposals?
The question about branding a joint venture (JV) proposal arose from our recent blog post about the dilemma whether to brand your proposal with either
Proposals: Use Your Brand or the Client’s Brand?
Deciding on how to position proposals for focus and emphasis is an age-old challenge in the A/E/C (Architecture/ Engineering/ Construction) industry. Marketing wants the prospective
Go Bankrupt with an Inconsistent Brand
An inconsistent brand is a waste of money in every industry, especially construction. We discuss the cost of this inconsistency in Construction Executive’s Guide to
Low Bid Means Your Brand is Atrocious
If your construction company only goes after low-bid work, it means you have a horrible brand. Here is how I know it. To win a
Market Customers with One Word
The word is simply “experience.” Yes, brand experience is a common term in the retail, restaurant, and other consumer markets, yet it still applies
If You Don’t Know Your Differentiation, Then You’re Already DEAD!
The question is not IF you are different, but HOW you are different. No matter how small or large your company is, if you can’t
5 Things Every Contractor Can Do Today To Build a Better Brand
Guest post by Sasha Dlinni. Building and growing a brand name has become an integral part for contractors large and small, for one simple reason: it
Best Construction Site Wall – Marketing-Wise
On Monday, I posted some pictures of the construction of Magic Kingdom’s Seven Dwarfs Mine Train roller coaster. One sweet surprise that Disney did was with
What’s Your Name?
I was recently looking at a membership list and noticed many companies with 3-5 members in an organization called their company by different names. Some
Uniform as a Construction Brand
I was looking through another old ENR issue, this one from February 25, 2013 and had a different take on the story. The article on
