Why Advertisers are Bad Brand Marketers, Especially in Construction
This topic may seem like an odd post from us, but recently I found numerous construction companies going to large advertising firms to be rebranded.
Why Would a Construction Company Advertise?
Advertising in construction is more foreign than marketing for most construction companies and understandably why. I met with one of my clients this morning about
Ouch! A cheapshot backfires
If you love watching companies go head-to-head and battle it out in front of the public via advertising, you’ll love this. For years, Audi has
Branding vs. Advertising
Lately, we’ve been talking about what is Brand Marketing (Branding for short). When I tell someone we do brand marketing, they usually respond in two
Don't Get Me Started on the Yellow Pages
Recently a friend that works in the marketing department for a private & public works construction company asked me my thoughts on advertising in the
Our Answer to the Recession
Boo hoo, we’re in a recession. Now that that is over, let’s get down to business. If you’re currently scraping to get by, I’m sorry
