Have a great prospect list? Guess what. Unless you have a state-of-the-art program in place that will help you track and engage your prospects, chances are you won’t close the deal. Marketing Automation can help you turn prospects into paying customers.
Marketing Automation in a Nutshell.
Marketing Automation is technology that helps you market on multiple online channels, including websites, email and social media. It helps you plan and measure each of your marketing initiatives and streamline your sales. In short, it lets you replace repetitive manual processes with high-tech automated solutions. Whether you have one sales person or six-person team, a strong, customized platform will help you bring your website, CRM, email marketing and online advertising together, helping you send qualified leads directly to your sales team. The right Marketing Automation platform is a pumped-up CRM. Watch your prospects turn into clients and your clients turn into brand advocates.
Did you know that fewer than 3% of visitors take the time to complete forms on websites? That’s right! In other words, 97% of the traffic generated from SEO, Pay Per Click campaigns, and other digital marketing is wasteful. Our Lead Tracking tool will not only help you can identify “anonymous” visitors, it will tell you what they are interested in and provide up-to-date contact information.
With our Marketing Automation platform, you can assign points based on a prospect’s perceived value. Then you can spend your time going after your hottest leads. When a lead reaches a designated minimum score, your sales team will be sent an alert notifying them that it’s time to make the move.