Brilliant Coatings
Brilliant Coatings is a construction materials company that developed cleaners and sealers that are all water-based so they are not harmful to the environment and safer to use. After developing the logo, we created a color system that groups similar products, but can easily be expanded as the product line has already grown from 8 to 14 products. The products are featured on the website and in a brochure as a collection and as a stand along product each with a 2-page flyer which eliminated a bulky sales binder or need for a catalog which would quickly go out-of-date.
Royal Engineering
We were charged with developing a brand marketing toolkit that would take Royal Engineering's brand image to the next level (from a start-up to an established regional firm). We defined Royal's unique characteristics and personality, and represented these through the use of appropriate colors, style, and textures—reflecting the Royal ambience. To assist Royal with maintaining brand continuity, a custom branding guide was developed and implemented for internal marketing and business development teams.
Voelkel McWilliams Brochure/Award Submission
Voelkel McWilliams was a recently merged company of two that had completed a large project that they believed could win some construction awards and earn the company some attention to promote the new name. The Brand Constructors crafted an award submission that won both the national and the local ABC (Associated Builders & Contractors) awards. Next, we developed a versatile folder/brochure that allowed them to compete in the competitive private & commercial space that included epic pictures of their larger projects and inserts to maintain up-to-date information without having to reprint the entire piece.
Cycle Construction
Cycle is a civil construction firm managing site preparation, demolition and underground utility construction. Brand Constructors updated their stationery package, developed an easy-to-update website spotlighting their varying services and past projects, and developed downloadable brochures and flyers to assists their sales and proposal process while reducing printing costs.
IPS Construction
IPS Construction is a service-disabled veteran owned company that projects from civil, heavy duty, and commercial. Whether IPS Construction is the general contractor or a sub-contractor, they get it done. This marketing piece is a dynamic SOQ & RFP template that The Brand Constructors developed and trained IPS' staff to utilize using InDesign®.
J & J Diving Company
J&J Diving executes underwater construction on bridges and vessels, often sub-contracting to larger contractors working above the water. Brand Constructors’ rebrand of J&J Diving included a logo overhaul, stationery design and standardization, brochure/folder combination with industry specific inserts, and an underwater themed website as well as promotional items and event banners.
Landis Construction
Landis Construction builds schools, hospitals, hotels, commercial buildings, apartment homes, and restores buildings in New Orleans’ historic French Quarter. Brand Constructors developed an appropriate website to spotlight the different industries they serve, designed an aptly named newsletter, The Punchlist, updated the company’s stationery and even designed a holiday card.
Durr Construction
Durr is a third-generation demolition company that handles site prep, disaster relief and utility projects. The Brand Constructors overhauled the old website design and updated the website to work fluidly with newer web browsers, and added several feature that would make it a more functional tool for project managers and prospective customers. Brand Constructors was instrumental in working with Durr to develop their winning submission to ABC’s National Excellence in Construction Awards.
Associated Builders and Contractors (ABC)
Brand Constructors worked with the ABC Bayou Chapter’s Marketing & Communications Committee serving has a committee member and communications expert. Brand Constructors designed quarterly newsletters, developed an email template for efficiently disseminating news, illustrated the 2007 state conference logo, and maintained the chapter’s website.
Closing
A well-focused brand offers many valuable aspects including a consistent message and cohesive image. It can help you give the appearance of a large and successful company. A brand provides for quicker turnaround of quality communication materials and designs, and it represents the promise that you’ll deliver what your customers expect from you. Imagine your company with a cohesive and powerfully-impactful brand like the largest companies in your industry. Contact us now to get your company rebranded by the experts in construction marketing: the Brand Constructors! After all, that's what we do.
Haven’t seen quite enough brands? View the brands that our parent company, Design the Planet, has built and managed for over a decade at www.DesignThePlanet.com