Brand Constructor Blog

Social Media Statistics

I received an email over the weekend promoting social media monitoring and other things that I don’t really need. Included in the email was some amazing statistics on the size of social media. I’ve always been a fan of social media personally and professionally. It is staggering to think how many people are on Facebook...[Read More]


A Unexpected Call

Yesterday I got an email from a design firm thanking me for our great content on construction marketing, websites for construction companies, and more. In the email, he requested a call. I didn’t know him personally, but I was aware of them because I received alerts when he downloaded our white papers on various topics....[Read More]


The Difference Between Good and Great

I’ve had numerous conversations with clients lately that parallel my struggles – prospects and clients can not tell the difference between good and great. In my line of work, it is hard to determine what is a great brand and amazing design without knowing the company, situation, and having an eye for design. In construction,...[Read More]


Who is Educating Who?

I’ve always said marketing is education. You need to educate your prospects and clients why to hire you and about your value. Today I want to talk about that value. If you’re educating your prospective and current clients, you should have more value than your competitors. If you’re not educating them, then that is probably...[Read More]


What is Your Differentiation For This Proposal?

Two weeks ago, I wrote a post about your differentiation varying from project to project. I’ve had some thought provoking conversations regarding that post with other marketers, clients, and fellow SMPS members, so I thought it was worth discussing more. Many savvy marketers utilize the SWOT principals to identify their company’s Strengths, Weaknesses, Opportunities, and Threats....[Read More]


You Can’t Help Some People

Last week I had a good lesson in remembering that you can’t help some people get out of their own way. I even had to wait a few days to write this blog because I was so upset by someone’s naivety. I spoke to a prospect that had a unique business model. He matched investors...[Read More]


Differentiation Varies

We speak a lot about differentiation on this blog and in all of our educational materials. Differentiation is key to educating your prospects why your company is the right fit for them and why they should choose you over your competitors. It is in line with the old sales adage of “poking holes in your...[Read More]


Market Customers with One Word

The word is simply “experience.” Yes, brand experience is a common term in the retail, restaurant, and other consumer markets, yet it still applies to construction. Think about what you do when you have a good experience as a consumer – you tell a person or two. When you have a bad experience, you probably...[Read More]


A Construction Executive's Guide to Brand Marketing