Brand Constructor Blog

Make CFOs ♥ Marketing | Part 3 – Measuring Up

Inherently, CFOs are numbers people. One reason CFOs tend to struggle with marketing is because it can be challenging to track and show real attributable results. However, by utilizing some of the newest marketing automation and tracking technology, marketing can connect their efforts to actual work-brought-in. One way to track ROI on every marketing campaign...[Read More]

Make CFOs ♥ Marketing | Part 2 – Save the Company Money

Construction CFOs usually have two primary concerns: saving the company money and making sure the company is profitable for stakeholders. Unfortunately, not all CFOs see marketing as a positive catalyst for either of these activities. This misconception stems from many construction companies having inexperienced marketers, and, unfortunately, perpetuates itself onto the strong, experienced marketers. If...[Read More]

Make CFOs ♥ Marketing | Part 1 – Understand the Construction Industry

Construction companies are beginning to understand how important it is to have savvy, experienced marketing professionals on their team. However, as more and more marketers enter this peculiar industry, they are experiencing how different build-industry marketing is from marketing other industries. Even if they come from an architecture and engineering background, construction is still very...[Read More]

Your Brand Culture is Hurting your Bottom Line!

Here’s why and what to do to fix it: Many construction companies find it hard to move from the realm of low-bid public work to negotiated/private work, no matter how hard they try. They blame it on their safety record, their (lack of) prior project experience, or how their Business Development [BD] team just doesn’t...[Read More]

Why Construction Companies Need Mobile Websites

Lately, we’ve been talking about mobile websites. Why? Well, nearly everyone has a smartphone, and many have replaced their bulky desktops with portable tablets like iPads. A bigger reason is looming – Google put an April 21 deadline on companies making their websites mobile friendly. If you do not comply, Google will drop your search...[Read More]

What’s Next?

One of the hardest parts of being a business professional is keeping an eye out for what’s next while managing your current workload. In construction marketing, this gets compounded by unrealistic proposal deadlines, chasing down proposal information that was due days ago, and the random requests from other parts of the company like event planning....[Read More]

ABC’s Young Professionals

You might not be aware of one of ABC’s (Associated Builders & Contractors) newer initiatives, the Young Professionals. The program’s mission “aims to shape the future of our industry by supporting the growth of the young professionals that are employed by ABC member companies. The program will create opportunities for young leaders to build relationships,...[Read More]

Marketing Calendar in Less Than 15 Minutes

Are you freaking out because it is March and you don’t have your marketing calendar finalized yet? Do not worry. Breathe in and check this out. Many marketers get lost in the weeds of developing this super complex, detailed marketing calendar. Once they are done, they struggle to maintain it. We work on two calendars...[Read More]

A Construction Executive's Guide to Brand Marketing