Brand Constructor Blog

think-outside-the-box

5 Reasons Why Your Talented Internal Design and Marketing Team Isn’t Producing GREAT Results

Construction companies having internal design and marketing teams is on the rise. So, for the first time ever (maybe) your company has hired a few people with various skill sets to develop branding and marketing solutions. Maybe you have a clearly defined strategic plan in place to guide them… maybe you don’t. Either way, given...[Read More]


rebranding word cloud

6 Unexpected Benefits of Rebranding

It seems like every day I hear about a different company rebranding themselves. While I believe many companies could use a rebranding, not all CEOs, Chairman, Chiefs, and Presidents fully grasp all of the benefits and intricacies of rebranding. Often, construction companies hold on to their visual-branding (logo, identity, mark… the stuff that visually represents your...[Read More]


Overworked or writers block

Newsletters: the Brand-marketing tool that lingers!

The current marketing environment is challenging to say the least. You could say, “old school marketers” kinda had it easy. All they had to do was recommend the right mix of marketing channels (which only consisted of about 5 for most companies), sell decision makers on the budget, develop the creative, and then track the...[Read More]


ThinkstockPhotos-465632056

Your construction company web site should pull its own weight!

Generating leads and business with your website. Even if you haven’t been paying much attention to modern website design, the benefits of a GREAT construction marketing website will boggle your mind. Small to medium sized companies can, and should, have a website that “pulls its own weight.” The right site, integrated with the right tools,...[Read More]


Diversification of A/E/C Firm’s Services

Below is a collaboration between Zweig Group and The Brand Constructors. During a recent conversation with each other regarding changes in the A/E/C (Architecture/Engineering/Construction) industry, we both noted a diversification of services by all types of firms. Construction companies are doing design/build work while architecture and engineering firms were in the field doing construction management....[Read More]


5 Tips for Selling New Construction Homes to Modern Buyers

We love sharing guest blogs and this one focuses on something out of our realm – home builders. After reading it, I’m sure you’ll agree that all of these tips are transferable to commercial and industrial construction companies. — It’s no longer 1980. You can’t just build a house with curb appeal, put up a “for...[Read More]


The Digital Divide in Construction

In an article I just wrote for CFMA (Construction Financial Management Association) coming out next month, I spoke about the “Digital Divide” that I see in the construction industry. In a nutshell, you can divide the industry into two groups: – construction companies that get business online – construction companies that do NOT get business...[Read More]


A New Way for Construction Companies to Recruit College Students

What do you do when you want to recruit a college student to you construction company? Talk to a college student. I recently met University Beyond on Twitter (@UBeyond), and we engaged in conversation about brand ambassadors until we realized we should talk more.  University Beyond created a turnkey mechanism to recruit, deploy, and manage...[Read More]


A Construction Executive's Guide to Brand Marketing
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