Brand Constructor Blog

Proposals: It’s not about YOU! It’s about your prospect!

Deciding on how to position proposals for focus and emphasis is an age-old challenge in the A/E/C (Architecture/ Engineering/ Construction) industry. Marketing wants the prospective client to feel comfortable with your company’s team, talent, and tools and to know you are all about them. So, you consider using the prospect’s branding and look-and-feel to communicate...[Read More]

Marketing Gras

This is a big week for us. Our president, Perryn Olson, is co-chairing the SMPS Southern Regional Conference (SRC) here in New Orleans. Also, our firm sponsored last night’s Welcome Reception and tonight the entire team is headed down to the Swamp for the conference’s Thursday night event. Hope you’re at SRC this week because you’re...[Read More]

The Worst SOQ I’ve Ever Seen

We are working with a large construction company to design and develop a Statement of Qualifications (SOQ) for one of their speciality divisions. During our preparation and strategy phase (pre-construction), the business development shared a competitor’s SOQ that he magically obtained – it was horrible! Let me explain to you why. First off, this competitor is...[Read More]

It’s 2015, Ready or Not!

2014 was a good year for our team, both professionally (worked with many great clients, published our first book, & developed the ConExecU concept) and personally (new relationships, traveling, and our first Brand Constructor baby). It is already a week into 2015, so I ask you – What will be different this year? How are...[Read More]

Best Blogs of 2014

We thought we’d celebrate the New Year with a look back at the most talked about, most read, and most memorable blogs of 2014. What the Heck is Content Marketing, Anyway? Posted on December 11, 2014 The term “content marketing” actually describes itself; it is using content to market your company, products, or yourself. Instead...[Read More]

Merry Christmas from the Brand Constructors!

We couldn’t resist sharing this fun festive image from Have a wonderful holiday season with your family and friends.

Get Social with The Brand Constructors!

We have many amazing readers on our blog, but you may not know that we’re a very social company too. We’ve been active on Twitter since 2010 and our president, Perryn Olson, has been on LinkedIn since 2007 (it was mostly unheard of until then)! Many are surprised we’re on Pinterest too. We started on...[Read More]

So, What is Marketing Automation Then?

Last week, we discussed content marketing in construction. We had to cover that first because marketing automation utilizes content heavily. Marketing automation is a method of nurturing leads and moving them to a close using technology and systems. It centers around data, and a good CRM (Client Relationship Management) tool is a must. This data...[Read More]

A Construction Executive's Guide to Brand Marketing