Brand Constructor Blog

Good Design Builds Credibility

Occasionally I’m asked why we have an in-house design team and not just be a marketing-only firm. The main reason is that good design builds credibility and our clients generally do not have in-house designers. (Even those  larger construction companies that have internal designers, usually still need help with their company’s website.) Let me explain...[Read More]


Drone Photography in Construction

I delayed today’s blog post until I could met with a local drone photographer over lunch. I met Craig Guillot with NOLA Aerials (http://www.nolaerials.com/). You can see some of his work below. I’ve seen a few construction companies (such as Yantis Company) starting to use drones for pictures in marketing materials, safety reviews, and even for...[Read More]


7 Answers to Your Top FAQs About Visible Experts

I am excited to talk with my friend and fellow marketer, Sylvia Montgomery who is a Senior Partner at Hinge, about their new book, The Visible Expert. Here are some questions I asked her about being a Visible Expert.   Q: What is a Visible Expert? A: By definition, a Visible Expert is a professional with high...[Read More]


Go Bankrupt with an Inconsistent Brand

An inconsistent brand is a waste of money in every industry, especially construction. We discuss the cost of this inconsistency in Construction Executive’s Guide to Brand Marketing. 1) Constantly Reinventing the Wheel – When all of your marketing materials are different, it means you’re putting extra work on your marketing and design team for no...[Read More]


Low Bid Means Your Brand is Atrocious

If your construction company only goes after low-bid work, it means you have a horrible brand. Here is how I know it. To win a low bid project, you have to be willing to do the work for the least amount of work. Your reputation, quality, and brand are irrelevant. To fulfill the project’s specifications,...[Read More]


You’re Fired for Violating Brand Standards!

Yes, you should be able to fire anyone in your company for violating your brand’s standards. I doubt you can though. Why? Because you probably don’t have anything regarding your brand written down, and if you do, you probably don’t share it with your entire team. In talking with a prospect that is a large...[Read More]


Construction Marketing Book

This week, we officially released our first book entitled Construction Executive’s Guide to Brand Marketing! We wrote the book because most construction executives do not understand marketing and therefore do not utilize marketing to grow the company. Most construction marketers and business developers do not have the tools, personnel, and budget they need to perform their...[Read More]


Founder Focused or Brand Focused?

This is a question we discuss in our book that has come up a few times recently. Many companies start with a savvy, likable character that is a natural business developer. The company’s brand and marketing is founder-focused. For many people (clients, prospects, employees), the brand and the founder are the synomyous. This also happens with company presidents...[Read More]


A Construction Executive's Guide to Brand Marketing