Brand Constructor Blog

Founder Focused or Brand Focused?

This is a question we discuss in our book that has come up a few times recently. Many companies start with a savvy, likable character that is a natural business developer. The company’s brand and marketing is founder-focused. For many people (clients, prospects, employees), the brand and the founder are the synomyous. This also happens with company presidents...[Read More]

Best Marketing for Subcontractors

I was talking to two different clients  that are subcontractors today about content on the new website we’re developing for each and a great marketing tip came up. If you are a subcontractor or your company has a division that can be a subcontractor, a basic step in marketing that you shouldn’t ignore is making sure you’re listed...[Read More]

Choose Your Own Adventure Websites

Something to keep in mind when you’re working on your website is that people do not read websites like books where one reads from page 1-100. Most people will go to your homepage and then click the section they are looking for. Many times, visitors will enter your website on an interior page like a...[Read More]

Social Media Statistics

I received an email over the weekend promoting social media monitoring and other things that I don’t really need. Included in the email was some amazing statistics on the size of social media. I’ve always been a fan of social media personally and professionally. It is staggering to think how many people are on Facebook...[Read More]

A Unexpected Call

Yesterday I got an email from a design firm thanking me for our great content on construction marketing, websites for construction companies, and more. In the email, he requested a call. I didn’t know him personally, but I was aware of them because I received alerts when he downloaded our white papers on various topics....[Read More]

The Difference Between Good and Great

I’ve had numerous conversations with clients lately that parallel my struggles – prospects and clients can not tell the difference between good and great. In my line of work, it is hard to determine what is a great brand and amazing design without knowing the company, situation, and having an eye for design. In construction,...[Read More]

Who is Educating Who?

I’ve always said marketing is education. You need to educate your prospects and clients why to hire you and about your value. Today I want to talk about that value. If you’re educating your prospective and current clients, you should have more value than your competitors. If you’re not educating them, then that is probably...[Read More]

What is Your Differentiation For This Proposal?

Two weeks ago, I wrote a post about your differentiation varying from project to project. I’ve had some thought provoking conversations regarding that post with other marketers, clients, and fellow SMPS members, so I thought it was worth discussing more. Many savvy marketers utilize the SWOT principals to identify their company’s Strengths, Weaknesses, Opportunities, and Threats....[Read More]

A Construction Executive's Guide to Brand Marketing