Brand Constructor Blog

Your construction company web site should pull its own weight!

Generating leads and business with your website. Even if you haven’t been paying much attention to modern website design, the benefits of a GREAT construction marketing website will boggle your mind. Small to medium sized companies can, and should, have a website that “pulls its own weight.” The right site, integrated with the right tools,...[Read More]


Diversification of A/E/C Firm’s Services

Below is a collaboration between Zweig Group and The Brand Constructors. During a recent conversation with each other regarding changes in the A/E/C (Architecture/Engineering/Construction) industry, we both noted a diversification of services by all types of firms. Construction companies are doing design/build work while architecture and engineering firms were in the field doing construction management....[Read More]


5 Tips for Selling New Construction Homes to Modern Buyers

We love sharing guest blogs and this one focuses on something out of our realm – home builders. After reading it, I’m sure you’ll agree that all of these tips are transferable to commercial and industrial construction companies. — It’s no longer 1980. You can’t just build a house with curb appeal, put up a “for...[Read More]


The Digital Divide in Construction

In an article I just wrote for CFMA (Construction Financial Management Association) coming out next month, I spoke about the “Digital Divide” that I see in the construction industry. In a nutshell, you can divide the industry into two groups: – construction companies that get business online – construction companies that do NOT get business...[Read More]


A New Way for Construction Companies to Recruit College Students

What do you do when you want to recruit a college student to you construction company? Talk to a college student. I recently met University Beyond on Twitter (@UBeyond), and we engaged in conversation about brand ambassadors until we realized we should talk more.  University Beyond created a turnkey mechanism to recruit, deploy, and manage...[Read More]


Building Your Construction Project Photo Toolbox

Stock Photography: It is clear how important quality photographs are to your marketing strategies, but some construction companies still neglect to invest and would rather rely on stock photography. Because images play such a huge part in whether you get a second look or get overlooked and lost in the crowd, making sure that you...[Read More]


5 Ways Construction Will Change In the Next 50 years

  The need for homes, businesses and other buildings is expected to rise over the next 50 years. According to Raconteur, people are going to need more affordable housing, and builders are going to start using advanced products that help promote cost-effective buildings. BIM technology, 3D printing and an increase of government spending into propping...[Read More]


Bad Construction Project Photos Costs You Money!

Quality – The difference between a great brand image and a bad brand image can come down to the use of a quality professional photography. Research shows that consumers will make an opinion about your company in three seconds. Many times their opinion is based on what they see visually and they will decide within the...[Read More]


A Construction Executive's Guide to Brand Marketing
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