Constructor Blog

60-Year-Old Company Experiences a Branding Renaissance

              New Name, New Logo and New Plan Truly artisanal craftsmen deserve a powerful identity to represent them in today’s modern competitive landscape. In addition to devising their new naming, we also developed new logo and “shield” icon as the visual representation of their mastership work. Of course, this...[Read More]


nuts-bolts

The Nuts and Bolts of Brand Marketing

Have you been exposed to marketing jargon like this, lately?: “Unlike more traditional and widely used forms of marketing, such as mass-media advertising used to generate short-lived bursts of new business from previously un-branded prospects, brand marketing facilitates exposure to your brand experience while reinforcing the brand’s value proposition.” Right… So… What does this even...[Read More]


size_does_matter

In Construction Marketing… Size Matters… no matter what they say!

Okay… First, let’s be clear… We are talking about the perceived size of your company, not your agenda. Second… Sometimes it’s just the perception of your size that matters to them. Let me explain: We know company size can be measured in a number of ways: number of employees, gross revenue annually, physical plant or...[Read More]


websiteRant

A Rant on the Changing Company Website

I don’t want to go off on a rant, but… Every day it feels like technology is going further, but yet getting more complex for the user. This is even more true for the technology driving business websites. We know… We’re developing between 3-6 websites at any one time, while maintaining 40 or so more...[Read More]


think-outside-the-box

5 Reasons Why Your Talented Internal Design and Marketing Team Isn’t Producing GREAT Results

Construction companies having internal design and marketing teams is on the rise. So, for the first time ever (maybe) your company has hired a few people with various skill sets to develop branding and marketing solutions. Maybe you have a clearly defined strategic plan in place to guide them… maybe you don’t. Either way, given...[Read More]


rebranding word cloud

6 Unexpected Benefits of Rebranding

It seems like every day I hear about a different company rebranding themselves. While I believe many companies could use a rebranding, not all CEOs, Chairman, Chiefs, and Presidents fully grasp all of the benefits and intricacies of rebranding. Often, construction companies hold on to their visual-branding (logo, identity, mark… the stuff that visually represents your...[Read More]


Overworked or writers block

Newsletters: the Brand-marketing tool that lingers!

The current marketing environment is challenging to say the least. You could say, “old school marketers” kinda had it easy. All they had to do was recommend the right mix of marketing channels (which only consisted of about 5 for most companies), sell decision makers on the budget, develop the creative, and then track the...[Read More]


ThinkstockPhotos-465632056

Your construction company web site should pull its own weight!

Generating leads and business with your website. Even if you haven’t been paying much attention to modern website design, the benefits of a GREAT construction marketing website will boggle your mind. Small to medium sized companies can, and should, have a website that “pulls its own weight.” The right site, integrated with the right tools,...[Read More]


Navigation Menu
×