About the Brand Constructors

The Brand Constructors is a division of Design the Planet, LLC, and was launched in order for us to focus on the construction industry. This specialized focus makes us better able to position our client companies for improved profitability while maximizing marketing efficiency. We work exclusively in the A/E/C industry with General Contractors, Engineering Firms, Sub-Contractors, Architecture Firms, Design + Build Firms, Equipment Manufacturers, and other companies that support the construction industry. We understand the importance of Lowest Bid, RFPs & SOQs, and we work as a partner with our clients to get the job done.

Our team consists of marketers, web developers, graphic designers, programmers, and business consultants focused on maximizing the effectiveness of your marketing communications and your marketing dollars. The Brand Constructors' team has been published in the SMPS' member publication, Marketer, and in the Design & Construction Report. They have presented at ABC National Education Conferences, SMPS Regional Conferences, and at workshops nationally on topics such as Branding, Brand Marketing, Utilizing Social Media and Web Marketing, and Building Better Web Sites. They participate in construction marketing group discussions on LinkedIn, share their knowledge through the company's blog, and engage fans and followers on Twitter. The Brand Constructors have won local and international design and marketing awards, and have helped many of their clients win construction excellence awards including the coveted National ABC Silver Eagle for Excellence in Construction. Perryn Olson, a Certified Professional Services Marketer (CPSM) with SMPS, manages The Brand Constructor division.

Our goal is to help our clients streamline their brand marketing efforts, get marketing costs in-line with expectations, and become more profitable. Construction industry pros understand sub-contracting work to specialists. So whether it's award-winning submittals, improved website functionality, attention-grabbing tradeshow displays and collateral materials, or improving your RPF submittal process, the Brand Constructors are your Marketing Subcontractors. The construction industry is the backbone of our national economy, and we believe quality companies with strong brands make their communities better places to work and to live. Get to know our design & marketing team! Meet the Brand Constructors!

 

Meet our Design & Marketing Experts

Perryn Olson, CPSM- President/COO

Perryn Olson leads The Brand Constructors, a brand marketing and web design firm specializing in the A/E/C industry. He is a multi-disciplined designer easily able to switch from designing websites and large publications to developing marketing campaigns and strategies. He holds the designation of CPSM (Certified Professional Services Marketer) from SMPS (Society of Marketing Professional Services). Perryn is currently on the planning committee for the SMPS Southern Regional Conference 2012 and was the graphics chair of the SMPS SELA workshop in 2011. He is active in SMPS SELA and the president of Executive Connections, a business networking organization. Perryn has written articles in SMPS’s member publication entitled Marketer, SMPS Oklahoma chapter’s newsletter, and been published in the international Design & Construction Report. He has also spoken at the National ABC (Associated Builders and Contractors) Education Conference and at the SMPS Southern Regional Conference. Perryn was selected as one of Gambit Weekly’s “40 Under Forty” in 2010. Perryn has worked with clients in a variety of industries and has vast design and marketing experience in the construction, retail, and multi-family industries.

Perryn graduated with a BA in Visual Arts Graphic Design from Loyola University New Orleans. He is an Eagle Scout and a seasoned Scouter and Venturer with over 20 years of service to the Boy Scouts and is a Wood Badge Beaver. He is an advanced animal handler at Audubon Zoo where he educates visitors about alligators, snakes, owls, ferrets, and the fierce hedgehog. Perryn is married to Erica Olson who runs one of Audubon Zoo’s Outreach Education programs; they have two cats and a husky.

Adrienne Folse - Owner, Chief Creative Officer (CCO)

Adrienne founded Design the Planet over 10 years ago to provide high-end creative resources to Louisiana businesses at reasonable prices. She built her business on the belief that hard work, fair prices, and reliable customer care would make her and her team successful. Over the last 4 years, she enjoyed working with local construction industry professionals so much that she founded and art directs the Brand Constructor creative team. As an award-winning multi-disciplined designer, Adrienne manages web, print media, large format media, interactive, identity, and outdoor design projects. She attended college in France, Italy, and the Netherlands studying all aspects of art and applied creativity. After graduating from LSU with a Fine Arts Degree in Graphic Design, Adrienne relocated to New Orleans from Baton Rouge and teamed up with Robert Folse to found Design the Planet. With over 100 different industry's creative development under her belt, she is excited to be able to focus on one specific industry's needs: Construction. Adrienne has two children, loves to travel, enjoys keeping herself fit and strong, and is married to Robert Folse.

Rob Folse - Business Development, Brand Marketing Officer

Over the last 25 years, Rob has grown a varied career experience. Having worked in hardware supply, construction, oil and gas, engineer recruitment, technical writing, finance, strategic marketing, internet content development, sales, and business consulting (much of which he continues to offer his on-going clients), Rob has the uncanny ability to quickly identify a business' strengths and weaknesses and brand-building opportunities. His role with Brand Constructors is to assist clients with increasing their profitability, improving their brand recognition, and maximizing their marketability. He was born & raised in New Orleans and graduated from the University of New Orleans with a degree in Marketing. He functions as the Business Development and Brand Marketing Officer for Brand Constructors by reaching out to the Construction industry as a resource and a volunteer. He is actively involved in Associated Builders and Contractors (ABC) and is an invited speaker for several similar organizations. He serves his community as a Board Member in his Rotary Club, and coaches his children's sports and martial arts. Rob is an avid reader, and enjoys both fact and fiction. He feels it is his job to digest as many new business-building concepts as possible then boil them all down into realistic implementable initiatives for his clients. Rob has been studying martial arts for 30 years, and is a fitness and wellness fanatic who enjoys outdoor adventures.

Ryan Colgin - Graphic Designer & Quality Control (QC)

Ryan joined Design the Planet just in time to evacuate for Hurricane Katrina. A north Louisiana native, Ryan graduated from Louisiana Tech with a BFA in Graphic Design. Ryan is a skilled print designer with a fondness for paper, color combinations, and grids and has become just as skillful as a web designer and coder. When not at work designing, Ryan can be found designing; or at an art gallery or doing something creative. His new creative endeavor blends his passions of art & beer, which he calls Beer Books. Ryan has a unique attention to details and relishes his title as Quality Control.

Jeremy Miller - Web Developer & Graphic Designer

Jeremy is a native New Orleanian and self-taught designer and web developer. His passion for code started in college, at LSU, where he made a small fortune (in IOUs) making websites for local bands and artists. Jeremy graduated from Tulane University in 2008 with a double major in Website Development and Digital Design. He is always learning new ways to implement interactive web environments and staying up-to-date with the newest technologies. Jeremy also enjoys long walks on the beach, puppy dogs, and cute babies.