5 ways to effectively market your construction business online
Could the secrets to marketing your construction business online be condensed into a checklist of action items? Well, not entirely, but many construction owners who maintain a strong online presence swear by some fundamental online marketing strategies. Understanding and then implementing these techniques can be benefit your construction business in a number of ways.
Establishing a strong online presence requires hard work, perseverance and a commitment to your goals. While the following checklist won’t guarantee success, it is an important set of criteria that will increase your odds at achieving growth. Whether you’re hoping to use online marketing to jumpstart a new construction business or give some oomph to one that’s already existing, these tips will give you the best advice on how to market online.
1. Learn (and live) online marketing jargon. Having a strong online presence is critical to success, but you can’t really expect to succeed if you jump in headfirst without first doing some background research. Case in point: outbound marketing approaches (websites and blogs) cost a fraction of inbound marketing expenditures while still producing a far greater marketing ROI (return on investment). If you didn’t understand that, get to researching. If you did, then congratulations; you’re already ahead of the curve.
2. Find a niche. If you’ve been running your construction business for awhile, you’ve probably realized that your competition has been online for years, but don’t worry. Today’s business owners don’t have to worry about whether they’re first, second or even last to the Internet scene. Instead, they focus their efforts on one specific aspect of the business. They use their knowledge of the market to decide when to enter the market with the right product at the right time. So find your strongest niche service — something that you know your company can promote as being the best, fastest, cheapest, etc. — and then run with it.
3. Review industry regulations. New business owners might not be aware of all the legal hoops they’ll have to jump through before setting up an online business. Make sure you have a thorough understanding of the laws that regulate your industry. For example, learning about contractor bonding and why it’s relevant will make the process easier when you actually need to purchase or renew a bond. Even if you’ve been working in the industry for awhile, it’s crucial to stay updated on regulations, as they change frequently.
4. Protect your profits. While you hopefully have a passion for the work you do every day, you’re still in business to make money. This means you have a vested interest in protecting that profit with every means at your disposal. Controlling costs means making tough decisions, especially when it comes to marketing. Always measure the value of marketing costs by calculating the potential profits they’ll bring in.
5. Connect your business to social media. Facebook breaks down its 500 million user base by demographics including age, sex, marital status, activities, interests and geographical location. If your business isn’t on Facebook and other social media platforms, then you’re missing out on an essential — and relatively inexpensive — online marketing tool that can expose a plethora of potential clients to your business.
We live in an ever-changing world where today’s best intentions are tomorrow’s forgotten promises. Establish a plan for online marketing growth and put that plan in motion. Stay committed to your cause and expand how far you can reach into your market.
This article was provided by SuretyBonds.com, an agency that helps business owners jumpstart their new businesses every day. SuretyBonds.com offers professionals bonding services that allow them to open for business as quickly as possible.